The Hip-Hoppreneur Swing State Poll
The Potential For Athletes, Actors and Rappers To Influence The 2020 election

Washington, D.C.//Aug.19, 2020// Hip-Hoppreneur, Inc. today announced the results of nationwide and battleground state surveys of likely voters conducted by Zogby Analytics. The surveys reveal that, while most likely voters are not impacted by entertainers (athletes, rappers and actors) when it comes to political and social justice issues,  swing voters and specific demographics are much more likely to be impacted by entertainers on said issues. The surveys specifically examined the opinions of 1,516 likely voters in the U.S., as well as 811 likely voters in Florida, 809 likely voters in North Carolina, 805 likely voters in Ohio and 809 likely voters in Pennsylvania.

Swing voters are most likely to be influenced by celebrities’ political opinions

African Americans are more likely to consider the opinions of celebrities

Covid-19 vaccine and police shootings of Black men are the most important issues

Celebrities don’t make much difference to voters, but they are more likely to influence consumers and younger voters

Most political observers point to turnout and a lack of enthusiasm for Hillary Clinton’s candidacy, among other things, as major factors for her defeat in the 2016 presidential election to Donald Trump. Pundits also agree Democrats must win back swing voters (voters who voted for Obama in 2012 and then switched to Trump in 2016) in order to reclaim the presidency and Senate in 2020. While swing voters are going to play an important role in the November presidential election, they are not the only factor associated with how the presidential election will be won by either Joe Biden or Donald Trump.

Zogby Analytics, one of the leading polling and market research firms, was commissioned by the Hip-Hoppreneur, Inc. to examine political and social justice issues and how they impact traditional and non-traditional swing voter groups in their decision to participate in national and statewide elections. We also examined the role entertainers play in influencing voters’ decisions in nationwide and statewide elections.


Swing voters

·         Nationally, one fifth (19%) of all likely voters surveyed were swing voters who voted for Obama in 2012 in Trump in 2016.

·         When it came to swing voters in the battleground states, Florida had a slightly higher share than the national average at 20%, while Pennsylvania and Ohio came in next with 16% followed by North Carolina with 13% of swing voters.

·         Nationally, swing voters were more common among 30-49 year olds (27%), Hispanics (27%), men (25%), urban parents (38%), urban men (30%), Generation X (26%), voters living in large cities (32%), voters whose household incomes are $150K+ (31%), weekly Walmart shoppers (28%), weekly Amazon shoppers (27%), and eastern urban voters (32%).

·        Among the battleground states ,there was a tremendous jump in the number of swing voters among specific demographics; for example, in Florida among likely voters aged 30-49 (38%), urban parents (40%), likely voters living in large cities (31%) and voters whose households earn more than $150K annually (36%).

·         In North Carolina there were similar trends: urban (24%) parents, households with incomes greater than $150K annually (23%), and voters who live in large cities (27%) were more likely to be swing voters.

·         Swing voters in Ohio were more likely to be aged 30-49 (25%), urban parents (30%), to live in large cities (28%), and to shop weekly at Walmart (27%) and Amazon (27%).

·         In Pennsylvania: urban men (29%), voters who live in large cities (25%), households with incomes greater than $150K annually (28%), and urban parents (35%) were more likely to inentify as swing voters.

·         Nationally, 16% of likely voters surveyed said they would vote for a different party in this year’s presidential election. This number is even higher among younger voters aged 18-24 (30% will vote for a different party), Hispanics (26%), urban males (24%), and those who voted for both Obama and Trump (26%).

·         The number of voters most likely to change their minds is highest in Ohio (37% combined ‘different’ and ‘not sure’) and Florida (36%), with Florida leading the way in the number of voters who will definitively vote for a candidate from a different party than the one they voted for in 2016 (19%). Among different demographic groups, most likely to vote for a different party candidate in 2020 are younger voters (29% in the 18-29 age group), Hispanic voters (26%), and African American voters (23%).

Whose opinion do you trust more? Famous athlete, Famous rapper, Famous actor

·        Generally speaking, neither famous athletes’, nor famous rappers’, nor famous actors’ opinions on political issues are particularly respected: 70% of surveyed likely voters nationwide chose ‘none of the above’ as the group they respect the most. This number is even higher at the state level, especially in Ohio (80%), Pennsylvania (79%) and North Carolina (78%). Only 15% trusted athletes, while even less trusted rappers (7%) and actors (8%)

·         However some demographics showed a much higher level of interest in rappers’ opinions. At the national level, younger voters aged 18-24 (23%) and 18-29 (22%), minorities-Hispanics (16%) and African Americans (18%) were more than twice as likely to trust the opinion of a famous rapper on political issues.

·         The number of voters likely to trust a famous athlete for political issues is also high in some groups such as weekly Amazon (29%) and Walmart shoppers (25%), urban men (31%), eastern urban voters (29%), urban parents (36%) and swing voters (voters who voted for both Obama and Trump (37%)).

·         In every state surveyed as well as nationally we observed the following pattern: of the three groups, athletes are most likely to have their political opinions respected, to be considered well informed on social issues, and to have their opinions considered for ballot initiatives. Of the four states surveyed, Floridians tend to respect celebrities’ opinions the most, coming closest to the national level numbers.


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